The most recent advert.

This is O2's most recent advert for 'we're better connected.'
To be honest, I am not too keen on there animations, mainly because they are not very realistic, which makes it harder for the audience to relate to it. I think they are really good, and has obviously needed skill and talent to create, and it does look good. But personally, It does not appeal to me, and i think with advertising, you need to find something that could appeal to everyone, on different levels.