Mock Ups.

This is an advertisement for the bowing cultural difference. However, it looks a bit dubious, as if it is referring to something sexual...I think this kind of says something about our culture though, as the majority of people who have seen this have thought the same.  I will need to re-think this design, as it looks inappropiate. However, Jai mentioned it could make it a bit humorous and therefore have more of an effect on the viewer, but i would be worried that it comes across as us making a joke about japan. 

This is an example of what text we would use for the description..

Some mock-ups, of the final Japan designs. We have gone with the use of stickers, in some cases clear stickers. These can then be placed into the enviroments we have selected, and more. As you can see, in the top advertisement there is a little description.  This will be the case with all the enviroments. We have considered how the person will position themselves in the enviroments. For example, in the toilet cubicle we could put an description on the door and also on the wall - women will sit down and face the door, men will stand and face the wall. But might need to develop this a bit further, will people take the time to read it?